Not just made for curls, made for care

Xodó is a Canadian haircare brand inspired by the textures, traditions, and rituals of Brazil. We believe haircare should feel good — and do good — from the first wash to the last wave. Whether your strands are straight, wavy, curly, coily, or somewhere in between, our formulas are designed to support your softness, strength, and everything your texture needs to thrive.

We don’t believe in perfect hair. We believe in hair that feels like you.

Meet our Soft Touch Scrunchies

Designed for softness, stretch, and style.

Your new go-to for gentle hold and everyday ease. Whether you're styling a curly puff, slicking back waves, or just doing a messy bun for self-care Sundays, these scrunchies protect your strands while keeping things cute.

See more

Our values

  • Sustainable

    We support sustainability without sacrificing quality.

  • Afro-brazilian & Woman Owned

    A brand rooted in Afro-Brazilian heritage and expertise.

  • Cruelty-free

    Luxurious formulas that prioritize ethical practices for your beauty routine.

  • High-quality Guaranteed

    Shop confidently with our range of premium products.